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Atlassian 2025 Cloud Price Increases – Can you Avoid?
Atlassian have announced their latest price increase, on their cloud products. Customers were emailed on the 19th of August 2025, and the increases...
You may be in the tricky position where you need to add only a handful of new users to your Jira instance, but doing so pushes the price up significantly.
This article is for customers who pay annually and can also be applied to Confluence, Jira Service Management and other Atlassian products.
How does adding users work?
If you pay annually, licenses are priced by the tier your users fall in to. For instance if you have 991 Jira users each with a license, it would fall into the 501 - 1,000 data centre license tier, or the 801 – 1,000 cloud license tier (depending on your deployment choice). The price is fixed to the tier.
Say you add 10 new users with a license each, leaving everything else as it is, you will be pushed into the next highest tier. That’s an extra $71,000 a year for data centre or $17,000 for cloud premium, just for 10 users. You may be wondering if it’s even worth it.
Figures based on the Jira list price in September 2025
Can I Avoid The Price Jump?
Luckily there are a couple of simple strategies you can adopt.
Manual Removal of Users
Check through your users and remove product access from users that don’t require a license at this time, freeing up licenses to assign to new users.
You can reassign these licenses back at a later time if needs be, as long as the licenses are available.
Automated Approach
What if there was a time and cost efficient way to automate this process? Our solution, IUM, does exactly that.
IUM provides automated designated-user management & license-compliant access rotation using Atlassian's standard group-based access controls.
Use your real-time usage data and subscribe to an aligned user tier, rather than a user tier aligned with your total user count.
Our testing finds that ~20% of total users are ever active in real time. So for 1,000 total users you can purchase 200 licenses.
Contact us Below for More Information - Free Consultations and Demos
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Introduction and background